Social Media for Business

With a few months social media has become a main stream form of communication. Technology has facilitated easy and popular global communication. Faster Internet connections, mobile phones and video, and more Internet users have reduced costs and barriers to Internet access.
An individual’s thoughts, opinions,pictures and videos can be published online and be visible to the world with just a click of the mouse.

This video was released in September 2009 and shows the statistics demonstrating the impact of technology and communication.

How has this impacted business?

Customers, potential customers, and people who have never heard of your business are socializing online. The average Internet user spends at least an hour online every day. The days of push advertising are almost over. People will do business with people they know,like and trust. Personal referral always wins the business. If your business does not have a presence in social media, you can be sure that your competitors do, or soon will have.

People talk about their experiences with business online. What are they saying about your business? Social media will give you insight into what your target market are looking for, how your customer service ranks, the quality of your services or products.

When a business is active in social media their brand becomes known. Nowadays it’s not who you know that matters, it’s who knows you.

This video was released in July 30th 2009. The statistics have changed- in some cases increasing by millions. Is you business where the action is?

ARE YOU READY to change your marketing strategy to incorporate social media?

This blog is published by Barbara White, who helps businesses every day to build their business by incorporating social media and online marketing. You will find information  here to help you understand more about social media, and how to use it to market your business.