Small Business Website Promotion – Five Reasons Why Your Small Business Must Have a Blog
Do you have a blog? Or just a pretty website? Here are five reasons why you owe it to yourself and to your business to have a blog in addition to or instead of a regular website.
YouTube is the world’s fastest growing website, with 100 million YouTube videos being viewed per day and traffic increasing by an eye bulging 75% just last month. For those not in the know, Youtube is a video clip hosting site where anyone can upload and tag a video clip for others to watch and share with friends. In many respects YouTube is the video equivalent of Napster except of course that Youtube is legal. YouTube is believed by many to be at the forefront of a new video revolution on the Net. This is precisely what Google believed back in November of 2006 when they paid a whopping $1.65 billion to acquire the site.
At the time of purchase Youtube was less than two years old! Most of the content on YouTube is an advertisement in some form — whether on purpose or not. While it might be a slight exaggeration to say that “most” of the content on YouTube is advertising, much of the widely seen content is indeed some kind of advertising.
For an internet marketer looking for more cost effective ways to generate traffic, the equation is very simple: user generated content + personal contextual reputation index + community aided classification + profile based targeting = A cheap vehicle for creating a viral flow of traffic to your website. Some user submitted videos have actually managed to break the one hundred million views barrier! This fact is made even more amazing when you consider nearly all of these videos were created next to nothing.
Granted, all of the super viral videos seen on Youtube have been comedy and shock orieneted, but they still reveal the incredible traffic potential of creating an interesting video and submitting it to Youtube. Remember that on the Internet, it’s about traffic, traffic, traffic. If you have traffic, you will be able to monetize it one way or another. Youtube now gives you the almost unparalleled opportunity to create avalanches of traffic to your website on a shoestring budget.
The key to harnessing the power of Youtube’s gigantic traffic flow is creating and submitting viral videos. Six or seven years ago the world at large did not know (or care to know) what viral marketing was. But now there are college programs that teach courses in viral marketing and the term “viral marketing” is pretty much a buzz word that makes you sound like a hip insider when you say it, kinda like bloggers who use the term sku when talking about the Xbox 360 Elite. Creating and submitting a viral video to Youtube is not as difficult as you think, although it can be a little consuming. Always remember that with viral marketing you work once and reap the rewards on autopilot.
If you are interested in creating viral videos the first thing you should do is grab a digital camcorder and a copy of camtasia. You can purchase a quality digital camcorder on Ebay for less than $100 and a copy of camtasia will set you back less than $20. The key to creating a viral video is making something the viewers will want to pass on to their friends and family and this usually means that the video has to be either completely hillarious or extremely interesting.
Let me give you an example. Recently omovies.com did a spoof of Paris Hilton’s arrest and made it into a music video. Within just a few weeks the video was being broadcast by television stations all over the world and was seen by tens of millions of people. Therefore, rather than creating a blatant advertisement and submitting it to Youtube, make a really unusual or interesting video and insert your web address into the video. Thats it. You’ve now created a potentially viral video that will pull in traffic to your website on autopilot.
I should also point out that Youtube has become a prime destination for copyright infringement as many of the videos uploaded are video captures of copyrighted material originally shown on television.
The biggest problem for YouTube is that we all know that copyrighted content is the largest draw for the majority of YouTube users. Youtube conducted an analysis of the videos in its system that are over 10 minutes long and found that the majority were full length, copyrighted videos from tv shows and movies.
The copyright battle came to a head last month when Viacom, after unsuccessful negotiations with YouTube, ordered the company to remove more than 100,000 copyrighted clips from its site, including popular snippets of “Chappelle’s Show” and “The Colbert Report.” Without a doubt, the copyright infringement problem at YouTube is significant, and the company is trying to address it. Depending on the outcome of Viacom’s case against Youtube, we may see some very serious changes to Youtube’s submissions policy in the near future. If worst comes to worst, YouTube may even go the way of Napster, with no more free downloads, no free sharing, and pretty quick resulting demise due to legal problems.
By Zachary R. Skinner
Zachary R. Skinner is an up and coming Internet Marketer who was once told he looks like James Dean. He is also the owner of <strong> http://www.resell-profits-up-the-yin-yang.info <strong>
You may have noticed a lot of coverage over the past couple of years about the rapid growth of social networks and how they are changing the way we communicate? Perhaps, you have also stumbled across one of the many articles professing how to ‘double your sales’ with Twitter or Facebook and maybe feel you have missed the boat with your own marketing? But, it’s actually worth asking the question as to whether marketing through social media actually works in the first place, and, if it does, how can you make it work for your business?
YouTube videos instantly turned William Sledd, a Gap store manager in Paducah, KY into the hottest style guru on the Internet. Now with almost 60,000 subscribers and millions of views this YouTube blogger turned Internet celebrity is the owner of the fourth most popular channel on YouTube. He has a growing coterie of famous friends and development deals in the works with mainstream media outlets like NBC. He has even come into the status of beginning his own website and t-shirt company.
Sledd is not a computer geek. He is not an Internet Marketing guru. He is just a normal, small-town person his audience can relate to. You too, can become an Internet Celebrity and sell more books, products and services using YouTube, when you follow my Internet promotion strategies below.
My Fool-Proof Plan to Generating Instant Buzz for Your YouTube Videos with Article Marketing
Step 1: Create an Article That Grabs Readers’ Interest
Once you have uploaded your videos to YouTube, you must heavily promote your videos if you want to sell more books, products and services online. One of the most effective ways to broadcast your message is by writing articles related to your videos and submitting them to the top article directories, websites and ezines that accept articles.
While writing your articles keep in mind that the best result-producing articles are the ones that provide unique, high quality content that solves at least one piece of a problem puzzle. However, to convert readers to buyers, you must not give the reader all of the answers to the “HOW” to solve a particular problem. Instead you want to tease them with some of the how and top it off with the why it’s important.
Step 2: Turn Readers into Prospects With a Strong Call for Action and an Offer They Can’t Refuse
At the end of your article, you can promote yourself and attract visitors to your YouTube video page with a bio box. This is where most article marketers make the fatal mistake of failing to encapsulate the essence of what makes you and your offering unique. For example, they may write something like:
Blah Blah, is a keynote speaker, seminar leader and author. She has spoken in 26 countries on four continents. She is president of Yada Dada, Las Vegas. Check out her YouTube video at-Technically there is nothing wrong — except it is BORING.
You need to stimulate people to visit your website immediately. Otherwise, they will forget you are alive five minutes later. Here’s an example bio box for you to model:
Fitness Expert, Craig Ballantyne helps millions of busy moms lose fat while gaining muscle with just 3 short workouts a week. Watch his new YouTube Video at- and discover 3 new turbulence training excercises that will help you burn belly fat now! And as a special bonus, you’ll receive a FREE special offer to receive Craig’s Controversial Fat Loss Report revealing the most common exercise myths that are sabotaging your fat loss efforts.
Doesn’t this make you want to go visit Craig’s YouTube video right away?
Step 3: Submit your articles to the top article directories to build links and improve your search engine optimization.
Just like your website, to increase your YouTube Video page’s search ranking on Google, you must increase the number of inbound links to the page. The higher you climb in search results the more unique visitors you will get.
By submitting articles to the top article directories like EzineArticles.com, you will instantly receive a guaranteed link to your YouTube page as long as you follow each directory’s specific editorial guidelines.
Step 4: Submit your articles to the top, targeted websites and ezines that accept article submissions in your niche.
For best results and to climb higher in search engine rankings you can’t just have any link. You must have links on high-trafficked websites with high Google Page Rankings and high Alexa Traffic Rankings. Plus, by placing your articles on highly-competitive, targeted websites like About.com, instead of just second tier article directories that will publish anyone’s articles, you will win trust in the hearts and minds of your targeted audience before they even see your YouTube video.
Follow these tips, and you will drive traffic to your YouTube video pages and create an instant buzz so you can become an Internet celebrity and sell more books, products and services online.
By Eric Gruber
With premium article placements on websites like About.com, Entrepreneur.com and Disney’s Family.com, Article Marketing Expert Eric Gruber can help you generate a massive, targeted Internet publicity campaign resulting in an instant buzz for your YouTube videos. Before you submit your next article, make sure you download Eric’s FREE REPORT “How to Choose an Article Submission Servic
Whatever video you want to see, youtube is the answer. The number of videos found on youtube is amazing because everybody can post a video on this web site. Whether you want to see a music video, you want to watch your favorite scene from Oprah, or simply want to see funny videos, youtube is the site you have to go to.
However, you can only imagine how hard it is to manage your favorite youtube videos or watch youtube videos more than once, given the fact that there is a considerable amount of videos on this site. Let us say that you find one video you like very much and you save the link so you can watch it anytime you want. It is acceptable, but there is no way you are going to have but one favorite video on youtube. You can save one link, two, three, even ten but at some point it will only become tiresome and annoying. There is also the option of searching for the video you want to see again and again every time you want to watch it. However this is also a little annoying and it will become a drag after several times. Now you do not have to worry about this anymore. All you have to do is download a desktop application for youtube and all your problems are solved.
This application can help you manage your favorite youtube videos, allows you to watch youtube videos and also search for more than one video at a time. Your job is made so much easier just by using this application, which is also compatible with many Windows versions and has a very modern and easy to use interface. Moreover, this desktop application for youtube can be downloaded in just a few seconds and installed right away. It takes just a few minutes until you can use this youtube application for your videos.
Beside the fact that it is very easy to install and use, this desktop application for youtube is also very reliable and makes searching and watching videos a lot easier and thus more pleasant. It is one thing when you just want to watch a video and then you do not plan to use youtube ever again, but it is totally different when every video you search for you search it on youtube. Moreover, I have to say that once you have discovered youtube, you will become addicted and start to use it more and more often. In this case, this application is gold, because it allows you to manage your favorite youtube videos and watch youtube videos, making much more room for fun and less for stress.
If youtube is the site that you go to every time you turn on your computer or if this web site is the main site where you search for videos that you are dying to see, then a desktop application for youtube is not only a smart choice, but it is the right choice to make. Watch youtube videos a lot easier, manage all your favorite youtube videos and search for more than video at once is a dream come true for all you youtube fans out there, and now this dream is closer than you had ever imagined.
By Groshan Fabiola
For more resources about how to Desktop application for youtube or even about how to manage your favorite youtube videos please review http://www.youtubebubble.com
Using This New Software, Anyone, Anywhere, Including You – Can Easily Add Video To Your Websites Or Even Create Your Own Auto-Updating Video Websites In No Time Flat.
You don’t need to be concerned with video site related issues like video storage or video bandwidth. YouTube hosts the videos that will be displayed on your site. You create the positive experience for your visitors, YouTube provides the videos, and ties is all together.
Don’t make the mistake of tying to build an all inclusive YouTube clone video site – you will never be able to realistically compete with huge corporate backed entities like YouTube! But, you can profit from segments of the huge video market, by creating niche sites, using YouTube videos – cool!!
The huge video website market is now open to the “little guy”.
Now you can profit from the online video site craze, with ease, and with very little expense
Introducing the “Instant Video Sites” Script!
http://instantvideosites.biz/?e=fatalgroove
By rose
Marketing & Promotion
s.rose
<p>
One of the biggest and the most popular video library is YouTube that attracted millions of members sharing their video content.The uploaded material is usually arranged in particular categories making it easier to find.<p>
Among thousands of videos on various categories ranging from comedies, videoclips to movies previews and adverts there is a loads of videos on business subject promoting particular products or giving a free education on business topics.<p>
The question is why the marketers find YouTube so effective to promote their businesses?<p>
The answer is simple. It’s completely free advertisement space. Apart from the eventual costs of creating the video , uploading and storing them on YouTube is completely free.<p>
Yet another fact is that YouTube gathered millions of members from all over the world which can give a huge exposure to the videos promoted.<p>
How to promote your business on YouTube.<p>
1. Create a channel<p>
Opening new Youtube account is free and gives immediate access to all necessary tools making uploading videos easy.<p>
Now it’s time to design the channel which is user’s space that other visitors can visit by clicking user name. The more professional it looks the more attractive it will be off course. Everything is adjustable. Editing channel is quite easy. Adjustments such changing the background color and particular boxes are just a matter of few clicks.<p>
Setting up the channel is important as the better it fits with your business image the better results in general you will get.<p>
For instance uploading your company logo as a background or profile picture and setting up color theme accordingly to your business is a good way to increase your credibility and awareness of what you have to offer.<p>
2. Upload the videos.<p>
The types of business videos that can be found on YouTube are different. While ones are uploading the videos pitching their business directly, the others provide viewers with educational videos giving away free information, lessons and mini courses.<p>
Well why not considering having both of them on YouTube? While videos promoting your business can increase awareness and give straight message about your products, the free education will increase your credibility and authority which can lead you to receive more subscribers to you channel and prospects who will believe in value of the information provided by you and may become customers in the near future.<p>
3. Use the tools<p>
The features provided at the user’s channel are powerful networking tools that can help spread the message about the videos and the business in result.<p>
Among the features such us: sending messages to another users, commenting and ranking the videos there is one really interesting that can give a viral twist to the video distribution.<p>
It’s "Share channel" function that is a kind of friend requester. This one allows to connect the channel with other user’s channels. In result it’s possible to send them the videos to view. This way is good to increase the number of video views which can result in getting new subscribers to the user’s videos.<p>
Another great feature is bulletin post.<p>
This one enables user to post video message that will be visible for all his friends (the other users who the channel is shared with)<p>
Video marketing on you Tube is a great way to get additional source of traffic and increase awareness about promoted business. Uploading videos presenting value frequently and using the networking features available in the channel will spread the word about anykind of product.
By Daniel Gebura
Daniel Gebura is an experienced online marketer who helps ordinary people build a successful home business. Visit Daniel’s Internet Business Opportunities website for the best home based business ideas and opportunities.
YouTube has approximately 60% of the video market share. Millions of internet users visit YouTube everyday. With that many people on YouTube every, you would be hurting your success for not looking into YouTube as a way to market your business.
With the above in mind, here are the following tips and steps for setting up your video on YouTube for success:
Make sure your video is under 10 minutes. YouTube will NOT accept videos over 10 minutes. It can not be more 100 mb. For better results, I recommend videos between 2 to 5 minutes long. You do not want to bore your video audience.
If you plan to speak in your video, make sure you have proper lighting and speak clearly into the camera. If you are promoting a product or service, try not to sound to ’sales-like’. Some people get turned off by that. Try to show how your product or service would solve that person’s problem.
If you plan to make a slide show, make sure to use good pictures and decent size font in your text. Also, you may want to add a bit of music or record voice as background audio for your slide show.
Make sure to add your name, phone number and website address in the beginning and end of your video by using software like Windows Movie Maker or iMovie for Mac. There are many tutorials online for Windows Movie Maker. Just type keywords “tutorial Windows Movie Maker” in Google.
Steps for Uploading Video to YouTube:
1. Login to YouTube. If you don’t have an account, then sign up for free one at http://www.youtube.com
2. Once logged in, look for ‘Upload’ at the top of page
3. Fill out the form requesting the following: Title, Description, Video Category, and Tags
4. For Description of video, do the following important steps:
Add your website address as the first line of description.
On the next line, add a description of your business, product or service. Be as detailed as possible. You want to answer a few of these questions: What is it about? What are you going to review? What problem are you solving for the person by using X product or service? Explain advantages and disadvantages.
Add your name and phone number. You may also want to add AIM, MSN, Yahoo Messenger or Skype screenname if you would like to be contacted by one those messaging programs as well.
Add related Keywords to describe your business, product or service. For example:
internet marketing
network marketing
home based business
work at home
business opportunity
multi-level marketing
make money online
5. Submit your video to YouTube.
6. Share your video with others in your same field or industry.
If you follow the tips suggested and the steps for uploading your video, you will receive plenty of visits to your videos. This will in turn bring you potential leads to your business.
By Lisa Santos
Lisa Santos is a full-time Internet Marketing Virtual Assistant with three years of successful online marketing experience. Discover how outsourcing your marketing tasks to a virtual assistant can save you tons of money and time. Visit http://lsvirtualassistant.com and get your free 30 min consultation today.
How To Make Money With Youtube
Youtube’s popularity has tremendously grown since its debut in February 2005. As a Youtube user, it would be a waste of energy not to take advantage of it since it’s free. Statistically, in July 2006, 100 million videos were being viewed every day, and 2.5 billion were viewed in June 2006. In January 2008, about 79 million users had gotten over 3 billion views. This is a potential money-making field.
Social media can be used to promote any business. The secret is to find out which social media sites your potential clients are using , and then start to connect with them where they are. With a little research, you can reach very targeted prospects, and more of them in less time than it takes with traditional networking marketing. We can help you to plan a social media strategy unique to your business and area.
The Ultimate Social Media Traffic Textbook
