Facebook has millions of users worldwide. So using it as a tool in promoting your business gives you access to a large potential global audience. Another positive aspect about using Facebook for your business promotion and marketing is that it gives you plenty of options on how you will endorse your business. Several features are already provided and all you need to do is to take advantage of them.

You can create a Fan Page for your business. In here, you can post relevant information and other pertinent details about your business. You can raise discussions and hear other people’s thoughts about your business. Quick feedback will be given to you each time so make sure that you can respond quickly also.

If you are using Facebook, it is important that you update your profile as often as you can. When other users see that you have at least a post per day then they will think that your profile is active. Ask other users on their thoughts about your business and operations. Ask if they have comments or suggestions then act accordingly. This is a very good way of communicating with them and hearing their requests.

Post some multimedia on your profile. If your business is a restaurant then upload pictures of your customers as they dine in your facility. Post some photos of the food that they can expect. This will encourage them more to visit your establishment!

You can also upload some advertisements through videos. It is free so the cost will just be on the creation of that video. Let other people see it and if the video is effective enough then you will acquire new customers. If your video is well done or entertaining people will share the video on their Facebook wall, and in this way your video is exposed to a wider audience creating greater exposure for your business.

Another feature that Facebook offers is that you can create an event and invite people to join it. You will enter the basic information about this event then ask people if they can attend or not. There is a function there that will let the  users choose if they will be going to attend or miss it. By this you will get an idea and estimate on how many will be joining your event. You can add some promotional lures also by offering some discounts or freebies.

Using Facebook as a social media tool means that you need to be sociable to your fans and other users. As much as possible interact with them so that they will be comfortable with you and your business. Chat with other users in a way that it will appear as a normal conversation. Remember people like to do business with people that they know , like and trust. When you have established a relationship with your potential customers they will do business with you rather than a business that they know nothing about – and they will refer your business to their friends!

Twitter is just one of the many innovations in Social Media Marketing and you can actually make use of it in advertising your business.

As we all know, businesses spend a reasonable amount of money for popularity campaigns and marketing plans just to sell their products.  Well, if you are looking for ways to cut the expenditure, then Twittter is your effective means of gathering new customers and keeping old ones at a fairly good cost.

Twitter is a site for keeping in touch with people in all walks of life through microblogging.  You can type in 140-character-message at a time to anyone.  It lets you form both personal and business links with people all over the world.

How to Use Twitter for Marketing

By far,the most number of Twitter usage is due to spreading of any types of information.  Updates on services, friends and families, news and even on personal things are entered for millions of people to see. Armed with this knowledge, you can keep people in your network posted about the newest revisions and developments in your business.  At the same time, they can also let you know about their opinions and feedbacks.

There are two major components in your Twitter network: your followers and whom you’re following.  Updates of information are fed every second and the surest way for you to catch the desired attention for  your business is to associate your website to the message.  They call this exchange of short messages tweeting.  Yet, you will have to observe proper decorum, or else, you may end up losing people in your network. If you’re careful in abiding the correct way of advertising, it will boost the number of your followers.  Accordingly, you will get to increase your customers.

There’s no denying that Twitter can be a great promotional tool for your business.  You can post the latest happenings in your company through it.  Just make sure to use a light tone when doing so, as tweeting is a rather personal activity for most tweeters.  Make your posts appear like you’re trying to talk to them, not like the ads they see on TV commercials.  You may just simply mention a site or a product in connection to the subject at hand.

Delivery is vital to tweeting.  Aside from sounding like you want to talk, you will also have to keep interesting words flowing to avoid boredom. Manipulate the information you’re putting across about your product well, and the people following you will welcome more updates from you.  They may also be discussing them with their colleagues, or with their own set of followers gradually expanding the number of people who know about your business and specifically, your product.

As conversations follow on Twitter, you’ll not only see how fast the popularity of your product is rising, but also how you can improve it through the feedbacks thrown in.  You would be able to sort out negative feedbacks right away, avoiding the danger of losing a significant number of customers.  Simply put, Twitter lets you advertise, improve and take care of your product.

by Fabienne Fredrickson

I’ve discovered something really interesting in terms of human behavior over the last 3 years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… People SAY they want something very badly, that they want a change, and theoretically, that they’d do anything to get it. Read the rest of this entry