Social Media for Business

Archive for March, 2010

The cyber world is abuzz with social networking nowadays.  Everybody wants to keep in touch and be informed in just a click.  One site that stands out among these Social Media sites is Twitter – a place where you can market your business by gaining friends.  Here are some basic suggestions in using Twitter.

Build relationships.

The reason that these social media tools are popular is because they try to have long-lost friends find each other, form friendship with strangers and connect with families and friends who are separated geographically. These are what you should bear in mind.  To pave the way in marketing your business, you should start with constructing lasting relationships.

When you tweet, make it relevant and informative.  Do not include all features of your products into one update though, neither should you talk about them all the time.  Not only are you defying the laws of microblogging, you’re also exposing yourself to the danger of losing the people who follow you.  Keep it simple and friendly.  You’re in Twitter to gain customers who should be treated as friends.

Keep asking.

Asking questions give the impression that you care. It will also encourage your followers to communicate with you. Choose the right questions to post and you will find out that a lot of them are eager to answer.  With subtlety, include questions pertaining to your business.  Try to sound interesting and entertaining and you will definitely catch the attention of your followers.

You may take a survey through Twitter.  In this way, you’ll get to know what makes your followers happy or what catches their attention.

Update, update, update.

Post events in your company or affairs near your business establishment. Encourage people to go visit the affair.  Sharing the information with the rest of your links will make them think that you’re not just doing it for your business alone but for the whole community.

Special offers to Twitter Users.

You may conduct it once a month just for your Twitter followers.  This will let you find out if your marketing strategy through Twitter has worked.  It will answer your question on how many people you’ve coaxed to buy your products.  You may give discounts to Twitter users and if the number of people who claim the discount are increasing, it means that your marketing is a success.

Marketing with Twitter is relatively easy.  All you need to do is remember all of the above and you’ll see yourself looking forward to log in to your account as well.

Being Creative with Social Media

Different social media strategies are present nowadays. The most used techniques involve the use of social networking sites and blogs. However, it will be an advantage for your business if you can utilize something that is unique or rarely used. If people can see that you can produce something new on your advertisements then it is most likely that they will believe in your capability to produce innovative products or services. Read the rest of this entry »

What’s your latest tweet? Have you uploaded a new picture on Facebook yet? Have you already added me  as a friend?  Common chats among friends are consist of this.  Why?  It’s the peak of the social media hype.

Sites like Facebook and Twitter are just examples of places where people can communicate to friends, families and colleagues.  They post their pictures, opinions and beliefs in any available subject they can think of (i.e. sports, politics, fashion, brands) and then discuss about it for others to see.  If you want to join in the discussion then you have to invite yourself in by requesting to be added as a “friend”.
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