Here are some more tips that a business start up, and even established business can really benefit from. These tips can be used to increase the number of links from all over the Internet back to your blog or website which will give your site more search engine visibility. Social media can also be used very effectively by incorporating popular sites used by mobile phone users into your marketing strategy.
Participate on other people’s blogs and discussions. These efforts can be worth it and will prove to be valuable in the long run. It’s all about building a reputation and establishing your credibility. So get out from your shell and be heard, be discovered! Look for at least three blogs that are in line in your industry. Read their content and participate in their discussions with a personal touch. Narrate your stories, connect with other writers as they can prove to be valuable in future endeavours. You can discover good reads is to visit popular blog directories like Guy Kawasaki’s Alltop which covers a lot of topics and Technorati for small business blogs.
Social Review Networks and Local Strategies
Popular social review sites like Yelp and Foursquare. These two have unique features but will help pull your business up to the economic map. Yelp provides reviews on local business while Foursquare is a game that gives you a city-guide and friend finder at the same time and is used by people with mobile phones. Mobile social networks are found to be very powerful marketing tools for small businesses locally. Like other social networks, signing up is free but the rewards are plenty. Other local strategies will include Google maps and Bing. Promote your local shop effectively by giving away discounts, promos and don’t forget to ask for a review from customers.
Comments and Conversations About Your Company
Pay attention to conversations, discussions and what other business owners have to say. Be in the know with free email updates from Google Alerts. You can keep track of important and learn what Google finds about events in your industry, names of competitors and even about your company. Then, try quantifying your web analytics data with Google Analytics. It keeps you posted on how much traffic comes to your website and how effective you marketing strategies were implemented.
Multimedia like videos, photos and audio promise lucrative results when incorporated in your social media marketing endeavours. You can do this in YouTube and Flickr among other popular multimedia sites. You don’t need to be an expert at making videos, a simple video about your company and the services you offer is enough. If your blog or website has a video to share, you can upload a copy of this on YouTube. Photos are also very helpful and build an interest to possible customers on your products. Share these photos on Flickr by signing up for a free account.
Maintain Brand Consistency
Be sure to be consistent about your brand. This will help your customers find you when you maintain a consistent brand. Do not use different usernames and profiles when signing up for accounts. One is best to have as small details make a great difference. You can check for available usernames and user profiles in sites like Namechk or KnowEm. If the username you picked is not available then go for something can be used based on your search. Be sure to pick of a name that will speak about your brand. It should be relevant to your business and not just anything you like to use.
Combine the use of Social Media Tools
Sign up to as many social media networks as you can. One is not enough. After all, signing up is free. Leverage social media marketing tools by connecting Twitter to your Facebook account. Your tweets will appear on your Facebook wall. Next thing to do is to connect your LinkedIn profile to your WordPress blog. In LinkedIn you can share shreds of your recent blog posts. You can also install tools into your blog like the TweetMeme and ShareThis plugin. Maximize your blog’s content by writing in all the social media tools.
Social media marketing becomes less time consuming and more effective when automation and integration methods are utilized.This does need to be done wisely, however, as the value of responding in person to comments is not to be underestimated.Most people on social media are looking to network and communicate with real people, and so the personal aspect of social media should not be ignored when creating your social media strategy.
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