Social Media for Business

Social media marketing provides a boost for small business start ups. It starts by having an effective marketing plan that will map out your goals clearly. Take advantage of social media for your marketing efforts with these top ten tips below.

Company Blog

Having a company blog is the hub of all your marketing strategies. It gives great value for business start ups. Reserve a domain name that is suitable to your business. Rather than using your business name, find a URL that has the main keywords that people would type in to find your products or services.You can start by setting up a blog at WordPress.com or try registering to Posterous, a site where you can share stories, photos, videos and other media in it. However this is a temporary start as these sites have limited features, and are not so easily found by your readers

Content is essential to attract readers. These people must find your blog enjoyable and interesting to read.Demonstrate your expertise by sharing great information. Provide tips and answers to possible questions your potential customers might need.

LinkedIn

Create a profile on LinkedIn. LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 100 million users as of March 2011. It provides an excellent platform for networking and connecting with other business owners and your target market as well. Use LinkedIn to look up potential customers and connect with them. A powerful feature that most businesses benefit from LinkedIn is getting a “recommendation” from customers, clients, and vendors. This is possible when you ask your customers to recommend you after a successful job done. You can also look up groups that are relevant to your business and get involved with their conversations. The groups in LinkedIn help you to share great information and become seen as an expert in your industry.Contribute ideas that you find useful to your customers and other people.

Facebook

If you want low cost marketing opportunities, use Facebook. With more than 600 million users daily and counting, Facebook provides a huge target market for your business. With this site, you can build online visibility and get your business heard and known effectively. Upon signing up, create a Facebook Business Fan Page with your company name. You will need to create a personal account first before creating your company  page.

View other competitors and analyze their Facebook presence. How many fans of friends do they have? What is their Page’s content? Take a look at their wall posts, photos and videos to give you an idea of how they are using Facebook.

Twitter

Another incredible marketing platform is Twitter. It used by most businesses both online and offline to spread the word. When you visit its website, Twitter has a simple guide to help you understand how you can benefit it for your business account. Spend a little time of your day to familiarize the site. Again, you can check out your business rivals Twitter pages and see how they are using it. You can also learn about its advance tools to leverage Twitter like Twitterfall, TweetDeck, Seesmic, and Tweetie.

All these social media tools can be used to build your brand and establish an online presence, making it easier for potential customers to find out about your business. People prefer to do business with people they know ,like and trust, and this is the foundation of social media marketing. Social media marketing for business can be extremely effective if it is done correctly. If you would like more information about using social media to launch your business we can help – in fact if you are too busy to do it yourself, we offer do-it-for-you services. Contact us for a free consultation

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