Social Media for Business

Posts Tagged ‘social media for business’

Extend your appreciation to your clients.

Saying ‘thank you’ has been engraved in us since we were too little to know what it means. When other people do things or give us something, we thank them. Just like how people buy something from a store and the saleperson thanks them. Why not do this in your own business, too?

Thanking your customers and addressing them by their names is a plus to your business. As social media becomes more powerful today, it has gives entrepreneurs a chance to thank people in a unique way. It reinforces your appreciation with the advantage of technology and allows you to reap benefits for your business.

Depending on the kind of business you have online, thank your customers through social media. Thank each one of them who has helped your business. Even if a sale has not been finalized, extend to them a message of thanks. It is the opportunity of having served them is the reason to thank for. It leaves a lasting impression on them and this might just convert into business or sales.
Use Twitter or Facebook and drop them just a few lines from there. Send a thank you tweet or post immediately or in the next day. This reminds them about your business and might just get them coming back.

It doesn’t really have to be a tweet or post with the exact words, “thank you.” You can give it a little twist by adding in appreciation beyond the usual wording. And if you want a grander way of expressing gratitude, use Youtube. This can give a good impression as well.

Recent conversations between my 20-something kids include, “Have you seen my profile in Facebook?” or “Have you read Ashton (Kutcher) and Demi’s (Moore) latest tweets?”  Facebook and Twitter are just two examples of sites where people can talk to each other.  This “talking to each other in the internet” is coined as social media.

As an entrepreneur, you may be wondering how you can make use of this trend to the advantage of your business.  It’s quite simple actually.  Think of the “word of mouth” advertising.  People talk in these sites about how they feel at the very moment as well as trivial matters about the world, politics, sports events and religion.  They might have come across your products too, and decided to mention it over their personal pages to say that they liked or disliked them.  Who knows?

They could campaign for or against you depending on how much your products have satisfied them.  If they don’t, your business is in grave danger of losing buyers as campaigners can gather a reasonable number of people who will turn against your company.  If they do like what you’re selling however, you’ll see the positive effects it will bring to your company.

Some people, to some extent, will even honor your brand through their personal pages.  The same has happened to brands like Coke, Starbucks and the likes. Good experiences are shared in these pages making other people aware of the “goodness” of your products.

The knowledge provided by the usefulness of social media basically gives you the idea of how you could steer your marketing strategy to promote your business.  Social media lets you be aware of the things that make people tick with regard to the product you’re selling.

This doesn’t mean however, that you just go right ahead and open a Twitter or a Facebook account.  You have to make certain preparations and adjustments to the things that you want out of social media.  Meaning you will have to employ  several plans and choose the best one that has the highest percentage of working well.

One of the things that you should consider, for example, is the content that you’ll be feeding the public on these social networking sites.  You have to refrain from talking too much about what your business is about.  This an interaction between you and the consumers, not a monopoly of knowledge on the products.

To avoid losing so many followers and “friends” in these sites, remind yourself of the following: to make friends first and foremost, to listen to what people are saying about your products, to respond in an interesting tone (while incorporating your products to the response)and to update your company as well as your site.  Hear what they say and make them realize that “yes, you are listening” by applying the favorable changes in your products. You may also invite people by posting promotional events on your products and some offers.  This would make them feel that they make a difference to your business, which is undeniably true.  They do.

Being Creative with Social Media

Different social media strategies are present nowadays. The most used techniques involve the use of social networking sites and blogs. However, it will be an advantage for your business if you can utilize something that is unique or rarely used. If people can see that you can produce something new on your advertisements then it is most likely that they will believe in your capability to produce innovative products or services. Read the rest of this entry »

What’s your latest tweet? Have you uploaded a new picture on Facebook yet? Have you already added me  as a friend?  Common chats among friends are consist of this.  Why?  It’s the peak of the social media hype.

Sites like Facebook and Twitter are just examples of places where people can communicate to friends, families and colleagues.  They post their pictures, opinions and beliefs in any available subject they can think of (i.e. sports, politics, fashion, brands) and then discuss about it for others to see.  If you want to join in the discussion then you have to invite yourself in by requesting to be added as a “friend”.
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Unlocking The Secrets Social Media for Business DVD

A 2 hour DVD

Recording of a live seminar. Barbara White presents to business owners why business needs to be marketing with social media with case studies of successful business results.

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Grow your Business with Twitter Marketing

Leverage your business with Twitter Marketing in just 14 days. This DVD is your guide to how you can increase your profits with more clients through Twitter.

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Grow your Business with Facebook Marketing

Learn how to pull real, targeted traffic towards your website with Facebook. Success is right at your fingertips. Just watch this DVD to learn the ways.

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Social networking is a form of marketing that enables you to publicize your auto body shop or collision repair business at no cost on one or more Web 2.0 platforms. For most people, the wonderful part of Web 2.0 applications is interactivity. Read the rest of this entry »

Last week Blog World was held in Las Vegas and here is a short interview held with Jeremiah Owyang from that event on what he sees as future trends for social media in business. Although Jeremiah recommends using Facebook Connect as a business tool, a number of businesses are adopting Gigya’s Technology. Businesses are having a difficult time keeping up with ‘real time’ customer support, and Jeremial recommends the use of customer advocacy groups. There are some good blogging tips at the end of the video.

More WebProNews Videos

You may have noticed a lot of coverage over the past couple of years about the rapid growth of social networks and how they are changing the way we communicate? Perhaps, you have also stumbled across one of the many articles professing how to ‘double your sales’ with Twitter or Facebook and maybe feel you have missed the boat with your own marketing? But, it’s actually worth asking the question as to whether marketing through social media actually works in the first place, and, if it does, how can you make it work for your business?

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Are you promoting your business with social media? Marketing online is important for companies that want to touch more people with their business branding, and tap into a cheaper and more effective method of business promotion and advertising.

This article looks at ways to effectively market your business online, as well as the benefits and ‘what not to do’ when marketing through this medium.
New Marketers Guide to Social Marketing

Social media marketing is one of the top priorities for businesses with an online presence in 2009, new research indicates.

A major benefit to this type of marketing is it costs nothing to join and this in comparison to other traditional and sometimes costly marketing techniques that can leave you paying out far more than you ever get in. What you are basically doing with social marketing is building on the back of your own network of contacts and clients and using that network to build your campaign.

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