Social Media for Business

Posts Tagged ‘Twitter’

Twitter, if you did not know, can give you the edge you need in business promotions.  It is the best way to use for Internet marketing purposes.  How can you do this? Establish personal relationships with potential clients and consider what appeals and what does not. If you can do this, rest assured you will enjoy and reap the benefits of Twitter.

How do you establish personal relationships in Twitter? Of course, you do not want to sound boring and sales pitchy at once.  Reach out to a potential client who is interested to take time to check your Twitter profile and read your tweets. Reach out by sending direct messages to this person who has the hopes of learning something of interest.  Saturate social media circle with helpful information about your business with the hope of generating sales.

So you begin to gain followers. Send them a line or two and thank them for following you. Do this by using direct messaging feature. Commonly called as DM, or direct message, it is Twitter’s private message service. If you send a DM, only the recipient can read the message.

It is possible to automate your ””Welcome, Thank you for following me”  DM. This is done outside Twitter that allows you to automatically follow people who are following you. It will also allow you to automatically send a DM to anyone who starts to follow you. Sounds like a good and easier idea, isn’t it? So, if you are marketing yourself or your product line, why not automate things?

Well, this marketing technique is good. However, it can be a boon or a bane. The advantage with an automatic direct messaging is that you can reach a potential customer anytime. But the biggest disadvantage is that you can be perceived as spam and your message ignored and deleted.

Ideally, the best thing to do is to sit in front of your computer and personally respond to your DMs.  This may consume so much of your time especially if you have  many followers everyday. Well, take time to check out their profile and send them a DM by saying something about their interests, location, or how your product can be of use to them.

Invest your precious time in networking. Well, if time is of the essence, you can opt to automate your DM with a personalized message. Do not sell them your products at once. Rather, say something like “Hello. Thanks for the follow…” and so on and so forth.  Make it sound like a smart automated DM. Address the person with their first name or mention where they are located, or perhaps how many followers they have gained. Persuade them with your words to let them read your posts, or buy products.

So, what is your option? To automate direct messaging or not?

Twitter is just one of the many innovations in Social Media Marketing and you can actually make use of it in advertising your business.

As we all know, businesses spend a reasonable amount of money for popularity campaigns and marketing plans just to sell their products.  Well, if you are looking for ways to cut the expenditure, then Twittter is your effective means of gathering new customers and keeping old ones at a fairly good cost.

Twitter is a site for keeping in touch with people in all walks of life through microblogging.  You can type in 140-character-message at a time to anyone.  It lets you form both personal and business links with people all over the world.

How to Use Twitter for Marketing

By far,the most number of Twitter usage is due to spreading of any types of information.  Updates on services, friends and families, news and even on personal things are entered for millions of people to see. Armed with this knowledge, you can keep people in your network posted about the newest revisions and developments in your business.  At the same time, they can also let you know about their opinions and feedbacks.

There are two major components in your Twitter network: your followers and whom you’re following.  Updates of information are fed every second and the surest way for you to catch the desired attention for  your business is to associate your website to the message.  They call this exchange of short messages tweeting.  Yet, you will have to observe proper decorum, or else, you may end up losing people in your network. If you’re careful in abiding the correct way of advertising, it will boost the number of your followers.  Accordingly, you will get to increase your customers.

There’s no denying that Twitter can be a great promotional tool for your business.  You can post the latest happenings in your company through it.  Just make sure to use a light tone when doing so, as tweeting is a rather personal activity for most tweeters.  Make your posts appear like you’re trying to talk to them, not like the ads they see on TV commercials.  You may just simply mention a site or a product in connection to the subject at hand.

Delivery is vital to tweeting.  Aside from sounding like you want to talk, you will also have to keep interesting words flowing to avoid boredom. Manipulate the information you’re putting across about your product well, and the people following you will welcome more updates from you.  They may also be discussing them with their colleagues, or with their own set of followers gradually expanding the number of people who know about your business and specifically, your product.

As conversations follow on Twitter, you’ll not only see how fast the popularity of your product is rising, but also how you can improve it through the feedbacks thrown in.  You would be able to sort out negative feedbacks right away, avoiding the danger of losing a significant number of customers.  Simply put, Twitter lets you advertise, improve and take care of your product.

Today and tomorrow the Twitter Conference is being held in Los Angeles with its primary focus on Twitter use for business. It has some well known speakers such as Anthony Robbins and Guy Kawasaki, as well as Biz Stone the co-founder of Twitter.

The New Entrepreneur in Business Week writes

……“The standalone tools and their sophistication are the key to effective business use of Twitter. A running search of a company and/or product name allows brand managers to know exactly what users are saying (good and bad), and to quickly respond in real time to any criticism or praise.

Following (and connecting with) industry leaders and opinionmakers is much easier and more effective on Twitter than with many other channels. (As one example, my guest blog spot here on BusinessWeek arose directly out of tweets I sent to BusinessWeek.com editors making the pitch, as did my own speaker slot at the Parnassus Twitter conference.) Twitter communications are not impacted by e-mail spam filters (although an overly aggressive marketer may find itself blocked by users or reported as abusive to Twitter), and once the business gets customers to follow it, its messages are automatically pushed to those customers rather than requiring them to visit a Web site.”

…”In fact, Twitter has become a tremendously valuable resource for businesses, and is growing more so by the day.”

With Twitter increasing recognized for it’s value as a business tool the rapid growth of users is only likely to continue.