Social Media for Business

Twitter, if you did not know, can give you the edge you need in business promotions.  It is the best way to use for Internet marketing purposes.  How can you do this? Establish personal relationships with potential clients and consider what appeals and what does not. If you can do this, rest assured you will enjoy and reap the benefits of Twitter.

How do you establish personal relationships in Twitter? Of course, you do not want to sound boring and sales pitchy at once.  Reach out to a potential client who is interested to take time to check your Twitter profile and read your tweets. Reach out by sending direct messages to this person who has the hopes of learning something of interest.  Saturate social media circle with helpful information about your business with the hope of generating sales.

So you begin to gain followers. Send them a line or two and thank them for following you. Do this by using direct messaging feature. Commonly called as DM, or direct message, it is Twitter’s private message service. If you send a DM, only the recipient can read the message.

It is possible to automate your ””Welcome, Thank you for following me”  DM. This is done outside Twitter that allows you to automatically follow people who are following you. It will also allow you to automatically send a DM to anyone who starts to follow you. Sounds like a good and easier idea, isn’t it? So, if you are marketing yourself or your product line, why not automate things?

Well, this marketing technique is good. However, it can be a boon or a bane. The advantage with an automatic direct messaging is that you can reach a potential customer anytime. But the biggest disadvantage is that you can be perceived as spam and your message ignored and deleted.

Ideally, the best thing to do is to sit in front of your computer and personally respond to your DMs.  This may consume so much of your time especially if you have  many followers everyday. Well, take time to check out their profile and send them a DM by saying something about their interests, location, or how your product can be of use to them.

Invest your precious time in networking. Well, if time is of the essence, you can opt to automate your DM with a personalized message. Do not sell them your products at once. Rather, say something like “Hello. Thanks for the follow…” and so on and so forth.  Make it sound like a smart automated DM. Address the person with their first name or mention where they are located, or perhaps how many followers they have gained. Persuade them with your words to let them read your posts, or buy products.

So, what is your option? To automate direct messaging or not?

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