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Author: Today and tomorrow the Twitter Conference is being held in Los Angeles with its primary focus on Twitter use for business. It has some well known speakers such as Anthony Robbins and Guy Kawasaki, as well as Biz Stone the co-founder of Twitter.
The New Entrepreneur in Business Week writes
……“The standalone tools and their sophistication are the key to effective business use of Twitter. A running search of a company and/or product name allows brand managers to know exactly what users are saying (good and bad), and to quickly respond in real time to any criticism or praise.
Following (and connecting with) industry leaders and opinionmakers is much easier and more effective on Twitter than with many other channels. (As one example, my guest blog spot here on BusinessWeek arose directly out of tweets I sent to BusinessWeek.com editors making the pitch, as did my own speaker slot at the Parnassus Twitter conference.) Twitter communications are not impacted by e-mail spam filters (although an overly aggressive marketer may find itself blocked by users or reported as abusive to Twitter), and once the business gets customers to follow it, its messages are automatically pushed to those customers rather than requiring them to visit a Web site.”
…”In fact, Twitter has become a tremendously valuable resource for businesses, and is growing more so by the day.”
With Twitter increasing recognized for it’s value as a business tool the rapid growth of users is only likely to continue.
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About Me
Barbara White was an early adopter of Internet marketing and for the last five years has been on the cutting edge through mentorship and hands on experience. As an entrepreneur and professional educator, Barb communicates concepts, demystifies jargon and gives practical strategies on how to use social media to create a buzz about your business.
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